The Tiffany Network, aside from hanging 44-year veteran Dan Rather out to dry, does get the Internet and wife swapping:
(from the L.A. Times)
“…Its site now focuses on enabling communities of fans to gab about and share clips of its shows.
“Swingtown” is a CBS television show, scheduled for midseason, about partner-swapping couples.
It’s also what CBS executives lightheartedly call their new Internet strategy. The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to CBS.com, the network is letting them couple with any website that people might visit.
“CBS is all about open, nonexclusive, multiple partnerships,” said Quincy Smith, president of CBS Interactive.
Like other broadcast TV networks, CBS is trying to find its way in the digital world.
Last spring, a day after presenting their fall television lineup to advertisers at Carnegie Hall, a group of CBS managers headed for a place far from the opulence and stuffy tradition of the New York concert hall: Silicon Valley.
In search of Web know-how, they met with 16 next-generation Internet companies in Palo Alto to discuss what traditional media could learn from emerging media about engaging people online….”
BCB
