The King of Pitch is dead at age 50:
No one could hype a product like Mays. Ads, concise and attention grabbing by nature, are much more difficult to write and produce than they look. Fans of the series “Pitchmen” appreciate the fact there was a method to the Mays madness. It was not all about the volume of his voice, but his choice of words, and emphasis of product benefits. Those who have worked in sales, whether showroom, telephone, or door-to-door, know exactly what we mean.