Consulting company with airport ads decides Tiger Woods “…is no longer the right representative for its advertising…”. With each pa$$ing day, it becomes clearer that Tiger’s time off to allow face and family to heal, will affect thousands. We’re talking PGA Tour sponsors, hotels, television, golf industry employees and salespersons, his foundation, and advertisers. For some of the companies with which he is associated, it’s not as if they can just go out and establish ties to another clean cut, highly successful, racially inoffensive athlete or celeb. There are a lot of football and basketball players- there is only one Tiger Woods. The manner in which golf is marketed, and the way he was, involves a particular demographic. He was ideal for that role, and now a lot of folks are left in the lurch.
http://www.cnn.com/2009/US/12/13/tiger.woods.sponsor/index.html
BCB
Pop Culture: Author & Critic Bijan C. Bayne 